February 1, 2025

Professional services firm

A small law firm focusing on family law. The site looks professional but doesn't differentiate.

The firm serves one metro area and wants to attract clients who are a good fit for their approach. The website is used for research before first contact.

What works well

•Clean, readable design that feels appropriate for the industry.
•Attorney bios and credentials are present.
•Practice areas are listed.

What could be improved

•Messaging could apply to any family law firm—no clear differentiator.
•No clear path from 'I'm considering help' to 'I want to talk to someone.'
•Blog or resources section exists but isn't tied to a lead magnet or next step.
•Above-the-fold doesn't state who they serve (e.g. clients in [City] going through divorce or custody).

Conversion opportunities

•Add a single primary CTA: e.g. 'Schedule a Consultation' or 'Request a Case Review.'
•Position the firm clearly: e.g. 'Family law for [City]—divorce, custody, and support.'
•Add a short 'What to expect' or process section to reduce uncertainty.
•Link insights or blog posts to a consultation or contact CTA.

Quick fix suggestions

•Rewrite the main headline to include who they serve and one key outcome.
•Add one prominent CTA button and repeat it in the footer.
•Add a 2–3 sentence 'Why us' or approach section near the top.
•Ensure the contact form is easy to find on mobile.

Want a breakdown of your own site?

Our Digital Growth Audit reviews your brand clarity, visual presentation, and website performance—then gives you clear next steps.

Request Digital Growth Audit

Insights from the Ecosystem

One perspective from the ecosystem.

Meet the founders

Anthony Feaster · Ascendra Technologies

How websites leave revenue on the table

Small changes in conversion rate can mean a big difference in revenue. Many sites get decent traffic but have no clear offer, weak CTAs, or a confusing flow. Estimating the gap helps prioritize what to fix first.

Use the Revenue Calculator

What could be improved

•Messaging could apply to any family law firm—no clear differentiator.
•No clear path from 'I'm considering help' to 'I want to talk to someone.'
•Blog or resources section exists but isn't tied to a lead magnet or next step.
•Above-the-fold doesn't state who they serve (e.g. clients in [City] going through divorce or custody).

Conversion opportunities

•Add a single primary CTA: e.g. 'Schedule a Consultation' or 'Request a Case Review.'
•Position the firm clearly: e.g. 'Family law for [City]—divorce, custody, and support.'
•Add a short 'What to expect' or process section to reduce uncertainty.
•Link insights or blog posts to a consultation or contact CTA.